India Welcomes New Intellectual Property Mascot: “IP Nani”

Intellectual Property

August 15, 2018

By: Paige Mankin

India Welcomes New Intellectual Property Mascot: “IP Nani”

One of the central purposes of intellectual property rights is to promote innovation and thus propel social and economic growth. Therefore, it is important to spread awareness about intellectual property rights, especially to children, in effort to foster creativity and innovation from an early age. India has developed a child-friendly intellectual property mascot, “IP Nani,” to do just that.

On May 16, 2018, Union Minister of Commerce and Industry, Suresh Prabhu, launched IP Nani during a conference on the National Intellectual Property Rights Policy in New Delhi.1. IP Nani is a tech-savvy grandmother who is depicted helping enforcement agencies and the government combat intellectual property crimes with her grandson, Aditya.

IP Nani and her grandson


India’s Department of Industrial Policy and Promotion uploaded a series of animated videos on intellectual property rights starring IP Nani as the protagonist. 2. Using this character, the goal of the IP Nani initiative is to raise awareness about the fundamentals of intellectual property rights.

In addition, IP Nani is an emblem aligned with the theme of this year’s World Intellectual Property Organization’s World IP Day 2018, which celebrated the ingenuity and accomplishments of women inventors. 3. IP Nani stands for the proposition that a solid intellectual property regime supports women (and everyone) in their efforts to bring innovation to the market.



*Images courtesy of India Times (; and