Intent-to-Use

Use-Based Trademark Application vs. Intent-to-Use (ITU) Trademark Applications

Use-Based Trademark Application vs. Intent-to-Use (ITU) Trademark Applications

A very common question that we receive is, “What is the difference between a use-based trademark application and an intent-to-use trademark application?” In fact, we get this question so often that I have decided to write up this blog post highlighting the differences between the two, and some pros and cons for each.